Howard’s Welcomes eCommerce Veteran to Growing Executive Team

Howard’s, Southern California’s premier independent appliance retailer, has added Sabrina Bradford Warden to their executive team as Vice President of eCommerce. In her role with the premium luxury retailer, Bradford Warden will be responsible for building strategies and developing opportunities for Howard’s new eCommerce channel, including for the launch of Howard’s new platform. She will also lead and facilitate initiatives to grow online sales. Bradford Warden will report directly to Michelle Nein, Chief Customer Experience Officer, Howard’s.

Bradford Warden brings more than 25 years of marketing, management, and eCommerce experience to Howard’s. Throughout her extensive career she has worked for several elite brands including five years with HD Supply, seven years with The Home Depot, and almost two years with Aaron’s. Bradford Warden also worked for The Coca-Cola Company and Eastman Kodak. Bradford Warden has her B.A. from Spelman College in Atlanta, Ga., and holds an MBA in Marketing from Emory University’s Goizueta School of Business.

“Sabrina’s work and accomplishments at Home Depot and Aaron’s really caught our attention,” said John H. Riddle, President & CEO, Howard’s. “Our customers in Southern California love our Experience Center model and want to be able to have one seamless Howard’s Experience. This growth on our executive team allows Howard’s to expand our ability to serve customers through a broad eCommerce assortment of high-tech appliances, electronics, and bedding.”

As Howard’s continues to invest in its website and eCommerce platform to further enhance its growth in the luxury appliance and consumer electronics market in the new year, Bradford Warden’s leadership will help the retailer reach the next level of online sales. The company’s addition of Bradford Warden in late December 2021 is part of its ongoing strategy to build a team of the industry’s top leaders to guide the company.

“Sabrina brings tremendous retail background to Howard’s to further integrate and grow our digital sales and store integration,” according to Michelle Nein, Chief Customer Experience Officer at Howard’s.

Howard’s looks forward to opening its second experience center in West Los Angeles by the end of 2021. The company will also roll out two experience centers in Orange County in early 2022 and plans to launch in the San Diego market later that year. The retailer possesses large showrooms throughout Los Angeles, Orange, San Bernardino, and Riverside Counties.