The program will discuss how architects, designers, and other professionals can get a better understanding of the market today in regards to servicing their customers with advertising. You will gain a better understanding of the different types of advertising tools to keep your services forefront to your customers.
Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales. Specifically, it will empower you by “taking control” of finding new customers and nurturing them. It all begins with control and understanding of how customers and prospects consume, create and distribute information. Then, it shows you your role in that three-part dance, and how to find, attract and nurture new business.
Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales and reach new customers. It focuses on presenting the results of comprehensive research that surveyed end users in facilities – the people who hire architects, designers and engineers. Research results are compared to the previous study from 2014. The results will stimulate thinking for the professional firm, and help them shape their marketing presentations to gain new business and retain current customers.
The program will discuss how architects can get a better understanding of the market today in regards to servicing their customers through the use of personal contact: calling. You will gain a better understanding of the different types of phone techniques to keep specialized services forefront to their customers.
The program will discuss how architects and designers can get a better understanding of the market today in regards to developing direct mail strategies. Attendees will ascertain a clearer perception on how to develop direct mail in order to increase business.
The program will discuss how architects and designers can get a better understanding of the market today in regards to developing a strategic plan. Attendees will ascertain a clearer perception on how to respond to market challenges based on the overall business strategies developed.
The program will discuss how businesses can get a better understanding of the market today in regards to servicing their customers within the digital disruption going on. You will gain a better understanding of the different types of tools available to keep your services relevant, and of your own value in the scheme of business today.
Social media plays an integral role in the design community; it can be daunting, however, for those who are accustomed to more traditional means of communicating with peers, customers and the industry at large. This session is for interior designers, showroom consultants, architects and other design professionals who are either new to social media and need a strategy for getting started or for those who need to jumpstart efforts that have not gotten off the ground.