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designers

Spread the Word—LinkedIn Style

LinkedIn may not be the first social media platform that comes to mind for design professionals who want to find more clients. But LinkedIn is more than an extended help-wanted section; it’s a way to broaden their reach, often in conjunction with Facebook and other social media channels.

‘This Storm Blows!’: When Do Tweets Help or Hurt Your Business?

How can designers, contractors and manufacturers of building products best approach social media following a disaster such as Hurricane Sandy? Heartfelt concern and helpful tips are preferable to overt promotions that try to take advantage of others’ misery and misfortune.

Start with Just One, Sweet Piece

Once you have a prospective customer’s attention, it’s not always the portfolio of past work that starts the sale. Some designers, especially those without extensive showroom space, begin the sales process with a “sweet piece.”